tag:blogger.com,1999:blog-4002288653014224630.post6473224457491177857..comments2010-07-18T19:26:14.963-04:00Comments on Anand Sivakumar's Blog: How to use Social Media Monitoring (SMM) tools: Illustrated using a fake event involving really good coffeeAnand Sivakumarhttp://www.blogger.com/profile/08789524345372910442noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-4002288653014224630.post-89219485029668596122010-06-04T00:17:37.160-04:002010-06-04T00:17:37.160-04:00@Aastha @Ramiel - Thanks for the comments guys
@R...@Aastha @Ramiel - Thanks for the comments guys<br /><br />@Ramiel - Both good points & thanks for the compliment! Here's what I think:<br /><br />Social media is the closest that any media has come to simulating face-to-face conversations. So there is definitely insights to be gained from there. SMM is just a methodology for gaining those insights. While it may be based on contantly evolving statistical methods and language processing, it is by no means a new 'technology', just an aggregate of data collection tools. So SMM tools don't qualify for evaluation on the hype cycle. <br /><br />The great thing about today's corporations are that they've already gone through the cycle of cutting costs to improve margins. The best place to look for new revenue today is by focusing on value creation for the consumer (an example is the increased emphasis on CSR - corporations are financially recognizing that there are multiple stakeholders in the game). <br /><br />So here's what I think about the sustainability of SMM : The services of SMM tools will be in demand until the consumer itself openly makes all data about him/her available and all social media (example : Twitter & Facebook) converge to using a single open standard.<br /><br />Until that happens, there will be a need for companies to easily aggregate consumer conversations in one place. Today there are more than 20 players in this space. The dominant players like Radian6 have already begun to set standards on what a basic SMM tool should be able to do.Anand Sivakumarhttps://www.blogger.com/profile/08789524345372910442noreply@blogger.comtag:blogger.com,1999:blog-4002288653014224630.post-55102711715582484772010-06-03T23:57:11.516-04:002010-06-03T23:57:11.516-04:00good post again Anand, while i am more interested ...good post again Anand, while i am more interested in "there aren’t yet any standard best practices" for SMM... as a veteran from big (i.e. not flexible) organisations i truly understand how conservative they are and unless there are some best practices of SMM (implying that SMM has become quite popular and has seen some early adopters with positive feedbacks) they won't dive into them... so here it is again... will SMMs die b4 getting a momentum to be truly popular or will SMMs grow like social media... note here we have a concern here that social media is still growing rapidly becoz it serves end users, while SMMs serve commercial purposes - firms... now as an advocate in SMMs and also one of my most respected thinkers, Anand, can you shed some lights on whether SMMs can survive the whole hi-tech development hype curve we discussed before?Unknownhttps://www.blogger.com/profile/16193321612119212825noreply@blogger.comtag:blogger.com,1999:blog-4002288653014224630.post-87041247514972288412010-06-03T11:47:43.353-04:002010-06-03T11:47:43.353-04:00I was at the CMA national convention last week whe...I was at the CMA national convention last week where Avinash Kaushik touched upon the importance of monitoring your website data to analyse trends. These tools give us a more comprehensive approach and go a step further into monitoring social media, which I believe is a far more difficult and an important thing to do if you want to create a positive digital presence for your product/company.Unknownhttps://www.blogger.com/profile/03827727731774538983noreply@blogger.com